Brain Cube was recruited to create brand concept, visual identity and digital identity for Pavlopoulos Audit Firm.
The Brand Concept utilised the Tetraktys in the emblem, with the right colour palette that reflects notions of a colour system that represents Tetraktys: the two brightest seasons of the year, Spring and Summer, contain the brightest colours; and the two seasons with less daylight contain the colours that are the least bright – Autumn and Winter.
The tetractys, or tetrad, or the tetractys of the decad is a triangular figure consisting of ten points arranged in four rows: one, two, three, and four points in each row, which is the geometrical representation of the fourth triangular number.
The first four numbers symbolize the musica unversalis and the Cosmos as: Unity (Monad), Power – Limit/Unlimited (peras/apeiron) (Dyad), Harmony (Triad) and Kosmos (Tetrad).
A unique idea that is beautifully implemented across the Brand elements and company website for Pavlopoulos Audit Firm.