The Social Media Marketing Campaign for New York Sweets, a luxury patisserie, is founded on unique Storytelling – written from scratch. Brain Cube created a Vision that New York Sweets can share as Innovator, that is visually enticing, can be implemented across all Digital and Traditional Communications Channels with relatedness to Childhood Dreaming.
Brain Cube focused on developing an emotional connection with New York Sweet’s audiences, pushing indirect messages as opposed to direct advertising messages, to develop a long-term connection with the brand.The content is contextually relevant, incentivising for immediate engagement and highly viral.
Through this campaign, Brain Cube delivered a Culture for New York Sweets, a Life Journey Celebrating our biggest life moments – Our ‘Firsts’ … built on Human Experiences …First Breath, First Kiss, First Love, First Success, First Celebration.
In other words, I love you.